Project Brief
Mangrove Industrial needed a clean, professional product catalog to showcase their range of industrial tools and brands. The catalog had to work as both a sales tool and a technical reference, balancing strong visual branding with clear, structured product information.
⸻
Design Goal
Create a modern catalog that:
• Reflects trust, reliability, and industrial expertise
• Presents complex product information in a clear, readable way
• Maintains strong brand consistency across all pages
• Works seamlessly for both print and digital distribution
⸻
Visual Direction
The design is built around a deep blue and green color palette, reinforcing Mangrove Industrial’s professional and industrial identity. Curved graphic elements were introduced to add flow and guide the reader through the catalog without compromising clarity.
Clean typography and generous spacing ensure technical details remain easy to read, even at smaller sizes.
⸻
Layout & Structure
A consistent grid system was used throughout the catalog to create balance and clarity. Each product spread follows a clear hierarchy:
• Brand introduction
• Product imagery
• Key features and technical specifications
This approach allows users to quickly scan information while keeping the layout visually engaging.
⸻
Typography
Modern sans-serif fonts were selected for maximum readability and a technical, contemporary feel. Font weights and spacing help distinguish headings, descriptions, and specification tables.
⸻
Imagery
High-quality product images and lifestyle shots were used to show tools in real-world industrial environments. This helps communicate product functionality and builds confidence for B2B customers.
⸻
Outcome
The final catalog delivers a polished, professional look that strengthens Mangrove Industrial’s brand presence. The clear structure and strong visual system make the catalog both practical and visually compelling for sales and marketing use.
⸻
Tools & Skills
• Editorial & catalog design
• Grid systems
• Typography
• Print-ready layouts
• Digital-friendly design